Get ready for Mail Privacy Protection by first establishing a baseline of your Apple Mail audience. What does your Apple Mail audience look like? Altogether, Dark Mode makes up almost 29%! This may be the case (or close to it) across the board, so consider optimizing your emails for Dark Mode. Light Mode for iPhone iOS 13 and iOS 14 as well as Apple Mail 13. One thing to note? Apple iPad’s share has been slowly waning with each passing month this year.Īnd because I’m a nerd, I was curious about Dark Mode and dug even further into our data. Apple iPad decreased in popularity by 3.3% while increased theirs by 5.9%. Otherwise, all ranks have remained the same since June with one exception: Apple iPad and have swapped spots by a very thin margin, with now at #7 and Apple iPad at #8. This bump could be chalked up to a seasonal shift (more on that later). Since Q1 (January-March) of this year, it’s grown by nearly 8 percentage points! Still not enough to steal Apple iPhone’s crown, though. It’s interesting to see how much Gmail has been gaining ground, though. When we look at Apple Mail across the iPhone, iPad, and Mac, that combined share has grown to 49.7%.

If you’ve been keeping up with this, we’re probably going to sound like a broken record here: The top 3 email clients are still Apple iPhone (iOS Mail), Gmail, and Apple Mail (macOS Mail).Īpple iPhone increased its email client market share a tiny bit-about one percentage point since June. But since we’re all worried about Apple’s Mail Privacy Protection, I thought I’d also share some things we don’t normally include in this monthly series: Apple Mail Dark Mode usage and iPhone usage outside of the United States. So what happened in July? To be honest, not a whole lot has changed compared to June. It’s a closer look at a snapshot in time-versus our annual email client market share blog post-so we can bring you up to speed with the latest insights, faster. It’s time for our recap of last month’s top trends and shifts in email client market share.

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